Jodi Heintz Obradovich, Ph.D.
Human Factors Engineering
As a Cognitive Systems Engineer, Dr. Obradovich specializes in Human Factors and takes an interdisciplinary approach to guide the design of computerized systems intended to support human performance. Cognitive Systems Engineering draws on the disciplines of human factors, cognitive psychology, cognitive science, computer science, human-computer interaction, and related fields. The guiding tenet of her work is that the study of users and the tasks they will be performing should be the central driver for system design.
In her work over the last 20 years, Dr. Obradovich has specialized in working in a variety of complex industries, including healthcare, aviation, military command and control, and most recently the electric utility industry. She applies a multitude of human factors research methods that span the range of the product life cycle, including ethnographic studies, field research, usability testing, and human factors analysis of displays and tools used by practitioners to support their work. Her work focuses on the research and design of visualization, collaboration, and decision-support tools.
Dr. Obradovich, as a Research Scientist at The Pacific Northwest National Laboratory, began her work in the electric power industry by conducting research at The Bonneville Power Administration. She designed tools for transmission operators to aid them as they manage the integration of wind resources to the electric grid. She has also conducted Human Factors Analysis of existing real-time operation tools at Arizona Public Services. Her other work in this industry includes projects related to advanced control room visualization, future power grid, cyber-security, and Smart Grid.
Dr. Obradovich has a M.S. and Ph.D. in Industrial and Systems Engineering, specializing in Cognitive Systems Engineering from The Ohio State University. She also holds degrees in Computer Information Systems and Psychology.